Just like the Gore-Tex logo signals weather durability, the Preppster logo signals protection from far more severe threats than water.

Times are getting more harsh even for quite privileged people due to more serious crises hitting us. Most products and services lose their functions and value during severe crises.

Preppster create and upgrade things together with partners in order to make them work even better and be more valuable when the next crises arrives.

As an example, it can be an expensive iconic hand bag which has hidden functions that are both life saving and bring enyoyment when they are really needed, says Tomas Leijon, 4Horsemen